SWA #4

1. I am analyzing two different Dr. Pepper ads.  The first one came from the internet and it appears to come out of a magazine from the 1950's or 1960's.  The second advertisement come from a common commercial that is on TV now and can be found in magazines like Sports Illustrated.

2. The audience of the first advertisement was clearly women because it focuses on how you can drink Dr. Pepper and still fit into your bathing suit.  This probably came from a magazine that writes about women's health or other interests women have.  The second advertisement come from television and magazines like Sports Illustrated.  The audience is men because it is mostly advertised on stations like ESPN, and its plain and simple.

3. Ad #1- This advertisement shows a woman standing in front of the mirror in her bathing suit.  The ad   goes on to talk about how women want to fit into last years bathing suit and how drinking Dr. Pepper will allow you to do so because it doesn't contain sugar.  It talks about how its enjoyable but the best part about it is that you will not gain weight after drinking it.

Ad #2- This advertisement is very plain and only feature a picture of Dr. Pepper in a can and in a glass on top of a grey background.  It contains the text "It's not for women."  At the top it talks about how it has the same taste as Dr. Pepper but only has 10 "manly" calories.  "Women"is in red font which makes it stand out more than the other words.  All the main text is in all caps.

4. I chose these two ads because they are trying to sell the same product, but are focusing on why its good for men or why its good for women, instead of trying to sell it to everyone.  They both advertise being healthier for you which I found interesting since one is trying to sell to women and the other to men.  What makes them strikingly different is how complex the first ad is and how simple the second ad is.  They both have the idea that people want a good tasting healthy drink, but they use different methods.  The first ad uses the stereotype that all women worry about is fitting into their bikinis.  It emphasizes that this drinking will enable them to do that.  The second shows that men too want to be healthy about what they drink, but that men are tougher so they don't want a "womanly" drink with no calories.  It also uses the stereotype that men are simple and women are complex so the second advertisement gets right to the point, but the first has a whole paragraph and picture explaining the reasons to drink Dr. Pepper.