SWA #6

Dr. Pepper has been around since the 1880's and has been marketed as having a "one-of-a-kind taste."  While the soda may actually have a very unique taste, the marketing tactics have long been the same.  Dr. Pepper is able to recognize who it's audience is and make them feel as though they are one-of-a-kind just like the soda.  By examining the two Dr. Pepper ads we can see that they have been tailored to fit a target audience; this is significant because while the ads may be designed for a specific audience, they include similar overlying themes.