SWA #5

• This ad was first featured in Ladies Home Journal.
• The typical topic covered in this are any subject that involves women.  This includes interior design, food, beauty and fashion advice, and marriage advice.
• The demographics of its prospective audience is women that are old enough to have children and a family.
• There are many products advertised here and they encompass a wide variety of items.  Some are food products, some include feminine products, or they can be items for home decor.
• Based on these answers it is clear that the publisher is interested in talking about things that interest women.  They assume that women value family and home life.

• This advertisement was featured in Sports Illustrated.
• The typical topics that are covered are whatever is going on in the world of sports.  They try to cover the most important stories in professional or collegiate sports.
• The demographics of the audience is mostly men, but there are probably a few women readers.
• The other products advertised here include beer, cigarettes, razors and shaving cream, and other products men use regularly.
• They publisher assumes that because it is a magazine about sports it is mainly men reading, and they value products that deal with being a man.